Coca?Cola brings back its ‘Share a Coke’ campaign and this summer will be bigger and better with more names as well as popular nicknames which include Mum, Dad, Bro, Sis, Dude, Buddy, and Bestie, which you can share with your loved ones. Over 1,000 names and nicknames will appear across individual 500ml and 375ml PET bottles of Coca?Cola, Diet Coke and Coca?Cola Zero. In addition, nicknames will be available on 330ml cans. To promote this further, Coke has created a virtual assistant, called Isabelle, as part of a new digital shopper marketing trial to engage retailers and drive awareness of its 2014 campaign. She will also tell customers about the success of the campaign to date, suggest how retailers can maximize shopper interest in their stores and play the new ‘Share a Coke’ TV advert.