August 17, 2013

The First Ever Absolut Stand Alone Shop

Absolut has opened its first store, a travel retail outlet at Malaysia’s Kuala Lumpur International Airport (KLIA). The 484-square-foot venue features an Absolut bespoke bar, while an “Absolut Drinkspiration” display offers cocktails for travelers to consume in a lounge area. ABSOLUT_storeB600 “This is the first brand store that Absolut has ever opened, so it’s a historic moment for us,” says Paul Duffy, CEO of The Absolut Company. “With the Absolut Brand Store, we’re creating the ultimate brand experience for traveling consumers.” ABSOLUT_storeA600   The Absolut Brand Store is a collaboration between The Absolut Company, Pernod Ricard Asia Travel Retail and Eraman Duty Free.
Categories: News


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