April 13, 2016

Watch Out for those Puddles... Cadbury Puddles!

Cadbury Dairy Milk has launched the first ever tablet containing a soft centred flavoured filling – Cadbury Dairy Milk Puddles. Cadbury Dairy Milk Puddles features a fun mould made up of rippled puddle shapes filled with a flowing hazelnut or mint flavored filling.

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The new product is designed for sharing for an indulgent moment away from the worries and pressures of everyday life. And aims to attract new younger female consumers who actively seek interesting new products that are indulgent for a sweet sign off in the evening occasion.

Matthew Williams, marketing director at Mondelēz International, explains “The young people of today live in a tough world so enjoying the lighter side of life is important, and chocolate is ideal for making these moments even more enjoyable.

“The shape of the new tablet will reignite memories of childhood fun and carefree moments of jumping in puddles and will bring a light-hearted feeling to the category.This new innovation breaks all category conventions."

Categories: News Chocolate

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