Absolut plans to expand growth the flavoured vodka category with the introduction of a new addition to the portfolio, Absolut Cherrys. Launching on October 9th, the cherry flavoured vodka will be available across all channels and features a new bottle design, aiming to give it strong visibility on shelf.
Absolut Cherrys is made using 100% natural flavours and as with the existing flavours range, contains no added sugar. It is designed to be a versatile flavoured vodka that can add a twist to cocktails. Shoppers looking for a simple cocktail option to make at home can enjoy Absolut Cherrys as a long mixed spirit drink with cola over ice and garnish.
The launch will be supported in-store via POS material, including a neck collar that will provide shoppers with recipe inspiration and information about the brand new cherry flavour.
October will also see a new bottle design for an existing flavour within the range, Absolut Vanilia, featuring an eye-catching cross in white paint across the front of the bottle.
The striking bottle design for Absolut Cherrys and Absolut Vanilia is in-keeping with the brand’s heritage within the art world, which dates back to 1984. Over the last thirty years, this artistic influence has contributed to its transformation into one of the world’s most iconic and innovative vodka brands and shoppers now seek these new designs as collector items, rather than simply products.