Meraas, a diversified Dubai-based holding company has signed a 10-year agreement with The Coca-Cola Company for the exclusive naming rights for Dubai’s first and biggest indoor, multipurpose arena. Upon completion, the 17,000-capacity arena will be known as the Coca-Cola Arena.
Located at Meraas’ popular urban retail and residential destination City Walk in Dubai, the hugely-anticipated arena will open to the public in June this year and will become the heartbeat of the entertainment landscape in the region. Owned by Meraas, the Coca-Cola Arena will have the ability to host large scale live events 365 days a year.
The state-of-the-art multipurpose Coca-Cola Arena has been designed with Meraas’ unmistakable architectural panache. It will be a fully air-conditioned indoor arena with end-stage, central and half-stage configuration capabilities. It is also, significantly, the biggest multipurpose arena of its kind between Istanbul and Singapore. As such, it is ideally positioned to host the most diverse productions. Major touring international artists, sporting events, comedy gigs, gala dinners, exhibitions and conferences can all be accommodated in the arena to the taste of the region’s diverse cultural palate.
Day-to-day operations for the venue will be handled by the reputable, international venue management company AEG Ogden, who also operate London’s O2 Arena, STAPLES Centre in Los Angeles, Mercedes-Benz Arena in Shanghai and Qudos Bank Arena in Sydney.
The Coca-Cola Arena is designed with sustainability in mind with the incorporation of innovative elements such as humidity capture A/C units, light and water sensors, LED lights and an organic composter, the arena promises to be a crowning jewel for Coca-Cola and AEG Ogden.
Construction work on the indoor arena was announced in 2016 and has been moving ahead with several key targets already achieved. The building’s spectacular active-lit façade has been completed and fully installed, while the 42 hospitality and corporate suites are currently receiving their final touches. AEG Ogden, which also provided their considerable design and technical expertise during the construction process, for both internal and external infrastructures, is part of the Anschutz Entertainment Group (AEG), a wholly owned subsidiary of the Anschutz Company.