Coca-Cola has already claimed its place in the soda, water, energy drink, and juice markets. Now the company is going after milk. The beverage giant is preparing a nationwide launch of a high-end milk, called Fairlife, in 2015.
According to their site: Their milk flows through soft filters so that we can concentrate the good stuff – like protein and calcium – and filter out the fat and sugars. That allows them to bottle only delicious, nutrient-rich milk – with no added protein powders or synthetic junk.
The milk is said to be nutrient-rich, good-for-you with 50% more protein and calcium and half the sugars of regular milk and it is lactose-free… all the result of their nifty cold filtration.