Nestlé Confectionery’s flagship brand Kitkat is launching a new marketing campaign, ‘Celebrate the Breaks for 2015, featuring a host of innovative activity from the brand ranging from new products to advertising campaigns using hashtags and other social media campaigns.
The campaign mediums will be connected by the use of the hashtag #mybreak, and, in a first for the chocolate market, the promotional hashtag will also be moulded into the actual chocolate of the Kitkat bars, thus extending the reach of the campaign even further and ensuring no consumer can miss it.
With the advertising campaign aiming to reaffirm the brands position as the ideal break-time snack, the brand will also be offering consumers a new flavour Kitkat to try.
Kitkat Toffee Treat will be available as a limited edition. Each 4 Finger bar is the combination of crispy wafer finger covered in a blend of toffee flavour white and milk chocolate. The 2 Finger bars are the combination of crispy wafer and a blend of toffee flavour white and dark chocolate with a milk chocolate base.