August 09, 2012

World Appetite for Beer is on the Rise!

A new report says the world's appetite for beer hit a new high last year, with China leading the way.

The report by the research arm of a major Japanese brewery said it was the 27th consecutive year that beer production marked an increase. It attributed the rise to robust demand in Asia and developing countries.

The report commissioned by Kirin Holdings said 192.71 million kiloliters (50.9 billion gallons) of beer were produced last year, up 3.7 percent from 2010. China was the world's largest beer producer – accounting for about 25 percent – for the 10th straight year.

Lebanese 961 Beer is one example we can use explaining the rise of beer consumption... Within six years, 961 Beer expanded tremendously from producing 200’000 bottles per year to 12’000’000 bottles expanding into global markets with orders coming in from the United States of America, the United Kingdom, France, Denmark, Hong Kong, Spain, and many more.  

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