March 07, 2014

ICEHOTEL and MINI Create a Deluxe Suite for the Winter Season

ICEHOTEL and car manufacturer MINI have created a deluxe suite for the winter season. Each year the Ice Hotel invites artists and partners to design individual rooms that turn the hotel into a unique place of inspiration. The MINI deluxe suite was designed and implemented by the wholly owned BMW Group subsidiary DesignworksUSA.


The result is MINI Evolution – an upscale hotel and design experience, for which MINI’s familiar forms were combined with the environment of the ICEHOTEL and the evolution of housing – from ancient caves to today’s modern rooms.


The  suite tells the story of the transformation of an icon and the fascinating evolution of animals and objects that proudly want to become a true MINI. Guests are invited to dream in silent excitement and experience an unknown MINI world in which – like in the ICEHOTEL – everything becomes possible.


This truly spectacular suite for two, includes an en-suite sauna, relaxation area and toilet – and a MINI Country Man at your disposal. And, they've thrown in an extra 20 tons of ice and lifted the ceiling by a meter. The MINI Evolution Deluxe Suite will be available until April 2014 for $2,100. The hotel offers a total of 13 art suites and two deluxe suites.
Categories: Spotted Stories


I Can't Believe That People Like This Exist in the 21st Century


Stack Your Jars Like Lego