By 2030, Diageo’s ‘SOCIETY 2030: SPIRIT OF PROGRESS’ plan will enable the company to: Reach 1 billion people with messages of moderation through its brands Achieve Net Zero…

It is with a heavy heart that we followed the distressing news of the massive blast that rocked the pulsing heart of Lebanon, Beirut. The blast, which is the most powerful ever to rip through the…

Johnnie Walker House has collaborated with Philip Lawson Johnston the world renowned glass engraver, to create a series of limited hand-engraved bottles. Bringing togeth

Diageo enhances the premium image of Smirnoff Vodka with a redesign of the brand’s flagship No.21 Red bottle. Said to increase shelf standout and offer a more “modern…

The quest for Lebanon’s best mixologist continues as Burst 2 of Diageo’s World Class Competition recently took place at Indie Lounge. Eight of Lebanon’s best bartenders from…

Following the success of its 2013 Johnnie Walker Blue Label Skyline Collection, Diageo Global Travel Middle East has announced a partnership with artist and paper sculptor, Jeff Nishinaka, to…

Diageo, a global leader in beverage alcohol, today announced the global launch of its new Single Grain Scotch Whisky, HAIG CLUB™.

Johnnie Walker Blue Label has teamed with Alfred Dunhill to launch a limited edition collection trunk. The Johnnie Walker Blue Label Collection was designed in conjunction with the premiere of…

Inspired by the skylines of the world’s most famous cities including New York, San Francisco, Los Angeles, Mumbai, Singapore and Hong Kong amongst others, Diageo Global Travel’s latest work for a…

Johnnie Walker welcomes the new Platinum Label to its family. The Platinum Label, priced at about $110 a bottle, is designed to fit into the Johnnie Walker line of blended scotches, between the Black…

For the third year now, Lebanon has been part of Diageo's World Class, one of the most prestigious bartending competitions around the world.  More than 39 Barchefs have been competing for the…