Heineken just revealed a new packaging that amplifies the brands signature. Studio VBAT collaborated with the beer brand to give self-confidence on its cans. VBAT amplifying Heineken’s…

Kellogg’s gets rid of all the clutter in the packaging and recently introduced the brand’s cereal packaging design to make them easier to identify.  Kellogg's teamed up with…

Packaging for carrying bottles without hiding the product, the bottle is still the star and its combination creates an amazing visual impact. ZigPack is made of kraft cardboard (100% recyclable)…

The Vietnamese New Year, otherwise known as Tet, has been celebrated by Coca-Cola with a festive redesign of its canned drink. Created by Vietnamese agency Ki Saigon, the special packaging design…

Fashion lovers rejoice, Diet Coke can officially announce it is partnering with the highly anticipated ‘Absolutely Fabulous: The Movie’ from Fox Searchlight Pictures, which releases…

We recently featured a new design bottle for Pepsi by Karim Rashid and the news is that Pepsi is implementing the design... Let's take a moment and imagine a new packaging for a popular…

LVMH-owned Champagne house Veuve Clicquot’s eco-friendly mission is evolving to include packaging that repurposes leftover grape skins. Veuve Clicquot unveiled its new Naturally…

Burger King has announced their new packaging for the festive holiday - just in time for Christmas. The limited edition packaging, designed by agency Turner Duckworth, includes colorful motifs of…

With an urge to change the way we all see cereal boxes, Mun Joo’s, a Los Angeles, California-based graphic designer, decided to give our favorite breakfast meal a whole new look. Her aim was to…

Here's an idea to ponder on while enjoying some sushi around town... Jordan Hau, an art student in the US came up with a packaging design of sushi container that preserves the lost social and…

Some books are just books and some are "Food for Thought. Designer, Maria Mordvintseva-Keeler, reinvents the way books are packaged. Food For Thought is a design concept that rethinks ordinary…

Earlier this year Also Known As was challenged to re-imagine the traditional approach to packaging coffee and create something that we could share with their clients and friends – and so,…

O-I New Product Development and Innovation re-imagines PepsiCo's classic soft drink by adding a twist to the traditional bottle. The new design adds a modern edge to the old time favorite soda…

Ogilvy Parishas  Created a Fun Packaging for a Water Brand Drinking enough water -- experts recommend eight glasses a day -- is pretty difficult. After seeing research suggesting that 80% of the…

Based in Toronto, student Lily Kao has come up with an adorable tea packaging that looks like bite-sized Chinese delicacies and alludes to her roots. The origin of Dim Sum is linked to the…

Must a cup, or bag, suffer an existence that is limited to just one humble purpose, defined merely by its simple function? This is a nice idea to implement everywhere I think...having a cup of coffee…

I think I am going to get my hands on a pair of these limited edition Burger sneakers...  Burgers are taking over the world over the past couple of years new gourmet burger joints have been popping…

 Whatever you do don't sneeze. Drawing with tea, did you ever imagine that? Check out this beautiful artwork by designer and illustrator Andrew Gorkovenko who created these surprisingly…

It's summer and we want to be in outdoors, maybe going on a picnic with friends. I realised that there's a new trend with the way wine is packaged - perfect for a day out! I don't know how good they…